TheIndiaGTMplaybookfordevtools.
Built from real execution.
Why India
India is the developer market.
Not an emerging one.
15M+
Developer Population
One of the largest developer workforces on the planet. Growing faster than any other nation.
NASSCOM FutureSkills Prime 2024
#1
On GitHub
India overtook the US as GitHub's largest developer community in 2024.
GitHub Octoverse 2024
28
Median Age
Youngest large tech workforce globally. Early adopters by default.
UN World Population Prospects 2024
28%
YoY Developer Growth
India adds more new developers annually than any other country.
GitHub Octoverse 2024
Track Record
We've done this before.
In India. Then everywhere.
EigenCloud
We built EigenCloud's developer community in India & scaled across 8 nations. Backed by a16z, one of the biggest blockchain protocols in the US.
5M+
Impressions on X
200+ threads, research articles, and deep-dive videos built for developer audiences
1000+
Developers IRL
Starting with India — workshops, hacker houses, and residencies that spread across 8 countries
50+
Podcasts Produced
100K+ views featuring top venture-backed founders building on Eigen
2
Online Bootcamps
60+ selected builders shipped 10+ production AVSs and 20+ research pieces
The Playbook
A 10-month playbook.
Three phases. One goal.
Plant
Credibility + Pull
- →Embed in Indian dev communities before you say a word about your product
- →Build in parallel: your personal voice + brand education on X and LinkedIn
- →Start your owned channels early — Telegram group and email list from week one
Ignite
Online Activation
- →Get the first 10–20 builders to actually ship something with your tool
- →Run curated online hackathons — 50 selected devs per edition, 3 editions total
- →Partner with Indian dev communities to hit 1000+ developers in the program
Compound
IRL + Scale
- →Go Pan-India — IRL hackathons across major developer cities
- →Close with a 7–10 day residency: intensive builds, senior mentors, real output
- →End on a Demo Day — the best projects get funded by investors in the room
How We Work
Use it yourself.
Or let us run it for you.
The Playbook
→The full India GTM playbook. All 3 phases. Completely free.
- ✓All 3 phases in full detail
- ✓Community and channel strategy
- ✓Hackathon format and runbook
- ✓Community partnership framework
Custom Solution
→You focus on building the product. We execute your entire India GTM end to end.
- ✓Custom India GTM strategy built for your product
- ✓Full execution across all 3 phases
- ✓Hackathons, community building, IRL events
- ✓1000+ India developers in your ecosystem